It is understandable that performing arts sub-sector is the most vulnerable among MSMEs in the creative industries. Most of the COVID-19 risk factors are highly present in their business areas, such as dependence on large public gatherings, close interactions and demands for travel. The functional design sub-sector appears vulnerable because they are the most reliant on international supply chains whether it is to import raw materials or export their goods. Their business also relies considerably on traveling in terms of meeting with clients, suppliers and business partners. The visual arts sub-sector suffered the lowest consumption during the lockdowns as most consumers prioritized to invest their resources in the essentials, where visual arts products are not included.

         The new media sub-sector becomes the least vulnerable of all the creative sub-sectors, because of their high exposure to the digital space and online activities even before the pandemic. It is interesting to note some start-ups in this sub-sector report little influence or even business growth during the pandemic.

         In the August survey, respondents were also asked to indicate their business uptake. A majority (88%) reported only moderate, little or none at all. Despite this slow restart, most of those interviewed are still optimistic. When asked when they expect their revenue streams will return to pre-COVID levels, 85% expressed they will return to normal by the end of 2021.