INSIDE THIS REVIEW

PG. 2

Viva Magenta is a perfect hue for the extraordinary times we live in and reflect larger lifestyle trends.

PG. 3

Whether in real life or in the virtual world, this shade easily adds excitement and vitality.

PG. 4

Bot inclusive and versatile, this color selection was the result of extensive research and analysis.

MAKE IT MAGENTA!

HOW TO WORK PANTONE’S COLOR OF THE YEAR INTO YOUR AESTHETIC

For more than two decades, Pantone – the self-style color authority – has designated an “it” color for the year.  2023’s Viva Magenta is described as “vibrating with vim ang vigor – a shade rooted in nature descending from the red family demonstrating a new signal of strength.”

Color is widely accepted asplaying an impactful role in shaping consumer behaviorinfluencing product development and purchasing decisions in all sorts of industries including fashion, art, design, hospitality, and travel.

Here we will delve into this exciting hue and explore the myriads of ways that you can utilize Viva Magenta in your creations.

OPTIMISM & JOY

PERFECT COLOR IN UNCERTAIN TIMES

Believing that Viva Magenta’s pulsating hue promotes optimism and joy in these unconventional times, Pantone Color Institute stated that “THE Color of the Year 2023 encourages experimentation and self-expression without restraint as everyone welcomes a more positive future.”

A perfect balance between the warm and the cool, the boundaryless tone exudes dynamism, asserts without being aggressive, and calls for a stand-out statement without being boldly dominating.

FASHION ZEST

VIVA MAGENTA IS CONSISTENT WITH FASHION TRENDS

This animated hue, which seamlessly complements the expressive and bold approach of the 2023 fashion styles, lends a strong presence when applied to different materials on apparel and accessories. Its vivid color elevates the fun and playful prints, in time for the comeback of vacation-ready looks that double as a business ensemble.

Viva Magenta likewise makes a strong statement in the beauty department. This shade bringsa striking approach in a variety of applications from glittery and glam to dusty matte and renders a head-turning pop of color for the eyes, nails, lips and hair.

LIVING LA VIVA MAGENTA

GREAT DRAMA AT HOME

With its dynamic vibrancy, the nuanced crimson likewise energizes the environment and adds drama into home interiors. It suits diverse textures and surfaces and captivates the essence of nature whether through painted walls, bold patterned accents, furniture and décors, or artworks.

For those who want to tone down it’s intensity, combiningthis shade with deep contrasting colors, such as sage green or charcoal brown will work wonderfully.

Using the color for high visibility accessories—a decorative flamingo or plant terrarium in this vivid color- will stand out when paired with shades that complement it.

This transformative hue is an electrifying and hybrid shade that demands attention in graphic applications, packaging, and multimedia design. It depicts life, strength, and a rebellious spirit that comfortably straddles the physical and virtual in the multi-dimensional world.

VERSATILITY & INCLUSIVITY

UNCONVENTIONAL BUT ULTIMATELY VERY ADAPTABLE ACROSS MULTIPLE DESIGN DISCIPLINES

The selection process for the Pantone Color of the Year undergoes meticulous trend analysis spearheaded by the institution’s team of experts. It seeks for new color influences in a global scale that encompass what’s in and popular in the art, fashion, design, entertainment and film and travel industries, as well as new technologies, lifestyles, playstyles and socio-economic conditions, among many others.